Matt is a leadership and performance coach who partners with founders, operators, and creative leaders to help them grow into the next version of themselves—without burning out or losing what makes them great. Through Big Forest LLC, he offers coaching grounded in real-world experience, helping clients lead with clarity, navigate complexity, and build high-performing, values-aligned teams.

Matt is currently VP of Product Development at Nood, where he leads innovation and cross-functional product launches in the personal care space. He is also pursuing his ACC accreditation through Brown University’s ACT Leadership and Performance Coaching Program.

Over the past two decades, Matt has worked across the consumer goods landscape—from high-growth start-ups to global corporations. He served as COO of Sensory Cloud, where he led a strategic pivot and launched FEND, a respiratory hygiene product recognized by Fast Company and Time Magazine. At Plum Organics, he was Director of Innovation, launching new products and redesigning the supply chain to support quality and growth.

Matt has also served as an Innovator in Residence at the Friedman School of Nutrition at Tufts University and was on the founding faculty of The Food Business School, where he co-developed the Concept to Shelf curriculum.

Clients describe Matt as a calm, thoughtful partner who brings both empathy and strategic insight. His coaching blends deep listening and a bias toward action—designed to help leaders thrive in fast-paced, high-stakes environments.