Matt is a leadership and performance coach who partners with founders, operators, and creative leaders to help them grow into the next version of themselves—without burning out or losing what makes them great. Through his full-time practice, Big Forest LLC, he offers coaching grounded in real-world experience, helping clients lead with clarity, navigate complexity, and build high-performing, values-aligned teams. He is currently pursuing his ICF ACC accreditation through Brown University’s ACT Leadership and Performance Coaching Program.

Previously, Matt was VP of Product Development at Nood, where he led innovation and cross-functional product launches in the personal care space. Over the past two decades, he has worked across the consumer goods landscape—from high-growth start-ups to Fortune 500s. He served as COO of Sensory Cloud, where he led a strategic pivot and launched FEND, a respiratory hygiene product recognized by Fast Company and Time Magazine. At Plum Organics, he was Director of Innovation, launching new products and redesigning the supply chain to support quality and growth.

Matt has also served as an Innovator in Residence at the Friedman School of Nutrition at Tufts University and was on the founding faculty of The Food Business School, where he co-developed the Concept to Shelf curriculum.

Clients describe Matt as a calm, thoughtful partner who brings both empathy and strategic insight. His coaching blends deep listening and a bias toward action—designed to help leaders thrive in fast-paced, high-stakes environments.